Market dealers need to cultivate loyalty
The personage inside course of study says, not to say that channel sink even if the job done, but to the establishment of the rapidly marketing team, steady now of the market, and produce effect. For non-standard doors training loyal dealers enterprise has is urgent:
First, the manufacturer shall then keep up with service platform. Since the market want fine tillage, manufacturers should master the channel network, the better service end customers. Before a province only a provincial generation, need to set up an office in the provincial capital can, now require service areas more clear, manufacturer service platform will be more refined, by the operating become the real "pure camp".
Second, the sales policy, to end dealers transfer. From some of the key support total generation, with total to policy core, into direct support two 3 class market distributor, and their service platform direct implement all policy, let oneself of the sales policy without reserve direct each dealer, make sure the sales task is complete. And according to the feedback information platform in time, more quickly, more have in conformity with local sales of the formulation of policy.
Third, change the channel incentives, pay attention to the overall quality of the dealer ascension. Two level 3, the overall quality of the primary market and distributor of than dealers, various aspects of power there may be some disparity, they may have just a level 3 wholesalers, no promotion ability, no management ability, no market development ability, improve overall ability is insufficient. This needs manufacturers from enterprise of culture, wireless support and guide dealers improve management, market developing ability. If the enterprises for dealers to regularly provides various training, help dealers improve their overall quality, enhance the dealer's self hemopoietic function, and to inspire the enthusiasm of dealers, loyalty and independent development ability, so as to achieve win-win together with enterprise